Advertise at the Ice Arenas

Purchase a dasher board advertisement

What's a Dasher Board Advertisement?

Dasher boards are the walls that surround the ice rink Each dasher board ad size is 8 feet by 3 feet.

Similar to billboards, dasher boards provide prime locations for advertising around the perimeter of the rink. They are highly visible to both the participants and spectators.

Grab the attention of your future customers and show your support of your community ice arenas. Find out more information below.

Each of our ice arenas welcomes over 250,000 skaters and spectators annually.

From youth programs to adult leagues, our rinks offer recreational and competitive opportunities for all ages and skill levels. We also host a variety of events throughout the year, drawing crowds from the Milwaukee metro area, across Wisconsin, and beyond!

• Create local awareness
• Generate more traffic from visitors
• Increase sales
• Show your support for local youth and adult recreation programs.

Each dasher board advertisement is $600 per year, per arena, with a one-year contract. This price includes local sales tax, production, and installation.

Artwork Guidelines


All artwork must be created by the customer. Please follow the specifications below:

  • Resolution: High quality (300 dpi or higher)

  • Format: EPS or PDF

  • Dimensions: 33" (height) x 96" (width)

  • Design Tip: Think of it like a roadside billboard—bold and simple for maximum visibility. Many advertisers include a QR code to boost engagement.

 

Important Notes:

  • All artwork must be approved by the Waukesha County Parks & Land Use Department prior to installation.

  • Additional fees may apply if artwork is not print-ready.

  • Need design support? Our partner, The Wrap Shop, may be able to assist for an additional fee.

Complete the interest form below, and a member of our team will follow up with next steps.

To move forward, we require a signed advertising contract, payment, and print-ready artwork. Once all materials are received and approved, installation typically takes approximately 30 days.

Fill Out Interest Form

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