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Farmers' Market

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 Farmers markets are an important part of our communities and our economy. Farmers markets support small farms and local businesses, keep money circulating in the local economy and create an opportunity for communities to access locally grown, raised and made foods and products. Extension’s research and education supports farmers markets through research and education to help farms, businesses and local communities thrive.

2022 Farmers Market Manager Short Course 

The 2022 Farmers Market Short Course will be held on Tuesdays in March from 10 am to 11 am. This course is available for free, but registration is required. To register, fill out this Google form at https://forms.gle/fhpA4a8akn5cDnR5A

March 1: Tell Your Markets Story with Data: Farm2Facts, Dr. Edna Ely-Ledesma

Learn about how Farm2Facts (F2F) can help your market to make better decisions and tell your markets story through data collection.

F2F is used by market managers, market organizations, and other organizations, such as city government, for the purpose of citizen-driven decision-making. Farmers market managers implement the data collection tools on site at their markets and receive support from the F2F team of professionals and student researchers at the University of Wisconsin – Madison who help make sense of the data. Farm 2 Facts’ suite of services is wide and evolving, and includes data collection, analysis, reporting, and consulting.

March 8: Resource Lightning Round for Farmers Market Managers, Nina Budabin McQuown, Resource Libraries Coordinator at Farmers Market Coalition

At the Farmers Market Coalition (FMC), one of our goals is to bring together and create tools and resources that can help farmers market managers in their work. Between FMC and our partners, we have so many tools available that the choice can sometimes feel dizzying! Join for a lightning round of resources. We’ll start with a look at FMC’s brand-new Farm Direct Nutrition Incentives Guide Site, then look at specific resources on technology and SNAP at markets, and share several online libraries built especially for farm-direct practitioners to access webinars, guides, examples, templates and more for market management, food access, and nutrition incentives work.

Handout: Farmers Market Coalition Resources

March 15: Farmers Markets Don't Just Happen: Sharing the Value of Market Operators Through Celebration, Hannah Fuller, Communications Manager, Farmers Market Coalition

Join Farmers Market Coalition Communications staff in exploring all the ways that your market can leverage National Farmers Market Week to build momentum and excitement for your farmers market through media coverage, social media campaigns, in-person events and more. This celebration can serve as a focal point for highlighting all the behind-the-scenes work it takes to run your market and build support in your customer base, broader community and elected officials.

March 22: Growing Wisconsin Farmers Markets Through Data Collection, Networks and Collaboration, Kristin Krokowski, Commercial Horticulture Educator, UW-Madison Extension Waukesha County

Learn about the efforts of UW-Madison Extension and the Wisconsin Farmers Market Association to support and grow Wisconsin farmers markets. Utilizing a grant from the USDA Farmers Market Promotion Program, they will work with markets and market networks to provide support and education for markets while building their capacity. Learn more about the plan and how you might be involved. 


Resources for Consumers

For more information regarding Farmers' Markets (including how to start one), please contact:

Kristin Krokowski
Commercial Horticulture Educator
Extension Waukesha County
515 W Moreland Blvd AC G22
Waukesha WI 53188
Phone: (262) 548-7768 
Email: Kristin.Krokowski@wisc.edu