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  • Small Business Education

  • Small Business Retention and Expansion Research Studies

    Small Business Retention and Expansion Research Studies

    Studies of state and national data concluded that ‘job growth from existing businesses far exceeds job growth that was the result of industry attraction.’  (University of Florida Extension, 2012)

    By conducting local small business retention and expansion research, the process helps stakeholders learn about local business challenges and future plans to offer clues about possible future actions.

    The ultimate goals of our effort is to identify growth and retention needs for small businesses, and to develop a cross-sector approach to collectively design and implement strategies that help grow the local labor force, while identifying individual needs and connecting existing resources.

    Additional research to support this effort:

    Expansion of existing businesses and operations has greater community impact over time with job creation and tax contributions in most communities.  (Gordon, 2001)

    Keeping a business in the community is less costly than attracting a new one when considering fiscal cost per job created. (Morse, 2004)

    Stage two businesses have significant potential for growth. (Braatz, 2012)

    See how the City of Waukesha implemented this program.

    Business Intelligence Team

    Business Intelligence Team

    This Business Intelligence Team model is being introduced in Wisconsin because it is believed that small companies are very important players in our economy, and while economic developers and educational institutions tend to focus on job creation as the end goal, we realize that your goals are more aligned with increasing sales, adding market share, developing new products, and making better decisions. We believe that by combining your experience as a business owner or CEO with access to tools and information you may not normally have access to, we can help you make decisions that might lead to growth on your terms.

    The team used for this program will be a combination of a national team certified by the National Center for Economic Gardening and a Wisconsin team in the final stages of their certification training. All information discussed and posted to the website is confidential and protected by a non-disclosure agreement included in the registration process. The information is never shared beyond the assigned team or others you designate and approve to be involved.

    See an outreach example with Mathison Manufacturing:  https://www.youtube.com/watch?v=bGAFJoNVv18.

    Going Solo: Building a Family Business

    Going Solo: Building a Family Business

    UW-Extension provides economic empowerment through entrepreneurship skill development in cooperation with local partners to help families prepare to grow a small enterprise and build their resource network.

    Going Solo creates an opportunity to explore starting up a business, learn principals and essential business concepts, identify business opportunities, and develop entrepreneurial skills for immediate application. The program also provides youth (ages 10-16), and their parents an opportunity to discover if starting a business may be in their current or future plans. UW-Extension has conducted this program with over 100 families resulting in 11 small business start-ups

  • UW-Extension Waukesha County
    515 W Moreland Blvd AC G22
    Waukesha, WI 53188
    Phone: (262) 548-7770
    Fax: (262) 548-7787
    Office Hours: M-F, 8:00 AM - 4:30 PM

    Contact Information:
    Jerry Braatz 
    Steven Chmielewski 

  • Civil Rights Statement: University of Wisconsin, U.S. Department of Agriculture and Wisconsin counties cooperating. An EEO/AA employer, University of Wisconsin-Extension provides equal opportunities in employment and programming, including Title VI, Title IX and Americans with Disabilities Act (ADA) requirements.