Waukesha County


Ice Arena Advertising

Support your Waukesha County Ice Arenas and grab the attention of potential customers! Dasher board advertisements are available at Eble Park Ice Arena in Brookfield and Naga-Waukee Park Ice Arena in Delafield. 

Frequently Asked Questions:

What are Dasher Board Advertisements?

Dasher boards are the walls that surround the ice rink. Similar to billboards, dasher boards provide prime locations for advertising around the perimeter of the rink. They are highly visible to both the participants and spectators. Each dasher board ad size is 8 feet by 3 feet. 

Who Will See Them?

Over 250,000 people (skaters and spectators) visit each rink a year. Both ice arenas provide recreational activities for all ages and competitive levels and host numerous local events that draw people from across the Milwaukee-Metro area and visitors across the state! 

How Will Dasher Board Advertisements Help My Business?
  • Create local awareness
  • Generate more traffic from visitors
  • Increase sales
  • Show your support for local youth and adult recreation programs. Both ice arenas in the Waukesha County Park System are "enterprise operations." They are self-funded, using no taxpayer money, and still providing the cheapest skating fees in the Milwaukee-Metro area.
How Much Does it Cost?

Dasher board advertisements are one-year contracts.

  • $600/year for a dasher board advertisement at one rink.
What Artwork Do I Need to Provide?

The artwork is due at the time of payment. It will be sent to the Department of Parks & Land Use for approval. Once approved, your advertisement will be up within two weeks.

All artwork must be in high resolution of 300 dpi and in an EPS or PDF format. If submitted artwork is not printable quality, other fees will apply. If you need graphic design help, our vendor, the Wrap Shop, will be able to assist you for an additional fee.

Questions? Ready to Get Started?

Please complete the form below and someone from our team will be in touch with you shortly.