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  • Thinking Strategically about Downtown Road Construction
    February 10, 2016

    Road construction is necessary to maintain underground utilities, and enhance safety/traffic flow. One result is an improved image of the community. Yet during this inconvenient time, businesses/organizations/local government have an opportunity to think more strategically about their actions to reduce the negative effect on the community, especially in downtown areas. A few strategies to consider include planning, communication, directions, promotions and maintaining a positive attitude.

    Please review the following fact-sheets to assist in making informed decisions during this time:
    - Surviving Road Construction. Develop & implement strategies to help alleviate impact of road construction.
    - Seven Relationship-Building Business Strategies. This article explores strategies used to strengthen your customer base.
    - Who Lives in Wisconsin’s Downtowns?  According to 2010 population estimates form ESRI, over 5,000 people live within a half-mile from the City of Waukesha’s downtown 5-Points intersection. Research suggests studying this demographic to better serve this important market segment.
    - Public Private Partnerships. What projects could government and private sector companies work together on? Effective leadership can promote progress on shared goals.
    - So You’ve Survived Road Construction – Now What? Develop and implement strategies to recapture your market share and win back customers.

    View our 2 minutes clips for more information:
    Actions to Reduce the Inconvenience: https://www.youtube.com/watch?v=paI6rImrSL0
    Promoting the Improvement: https://www.youtube.com/watch?v=vBt9PCQf8Sc
    Communication is Key: https://www.youtube.com/watch?v=XpLD33U5C58
    Successful Strategies from Other Communities: https://www.youtube.com/watch?v=Zlr1VkD87ZM

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